Complete MBA course: Marketing and Business Strategy Free Download

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

What you’ll learn

• Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
• Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
• Various marketing channels used by companies
• How to do sales and marketing of your product
• Amazon 3 key service business strategy to dominate the retail market.

Requirements

• A fresh mindset and curiosity of learning is more than enough

Description

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of  Marketing in MBA.

1. Marketing Overview

• What is marketing?
• Demand wants and needs & Maslow’s hierarchy of needs
• How money flows in modern Economy
• STP (Segmentation targeting and positioning)
• Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
• SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

• Generation characteristics
• The adoption curve for any product or service
• How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

• Why SAAS is special
• Designing a SAAS startup
• Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups
• what are Marketing Funnel/Sales funnel for a product

c) Business analysis

• Product and market segmentation
• Communication channels
• Marketing funnels
• Unit economics

d) Marketing Information System

• Types of data
• Recommendation engine
• What is Marketing Intelligence system
• Types of data used in MIS
• Data-driven recommendation engine
• How does a recommendation engine work?

3.Marketing communication and branding

• What is branding and advantages of branding?
• Types of branding?
• Tesla brand positioning and Product differentiation using POP and POD (perceptual map)
• Emotional branding and Brand mantra(Communicate simplify and inspire)
• Brand equity (Perception, preference, and behavior)
• BAV model and brand resonance model
• Brand revitalization
• Line extension product extension and category extension
• Brand dilution
• Service marketing  Service marketing triangle

4.Business Strategy (Sales and Expansion)

Who this course is for:

• Business graduate from college.
• Budding Entrepreneur and startup founders
• Engineer curious to learn some MBA concepts

Complete MBA course: Marketing and Business Strategy Download Link